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What’s New in 2011?
The new year is around the corner. It’s very important that besides reviewing your business metrics and goals, you also think about content. In other words, what kind of quality breadcrumbs will you...
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Visualising Your Social Media ROI: Sales Example
While many companies are still truly interested in learning more about the return on investment in social media, others keep using it as a perfect shield (excuse) in order not to try. Social media has...
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Transforming Your Sales Centre With An Inbound Social Media Channel
Some companies’ strategies rely, on a higher or lower level, on cold calling. Isn’t cold calling, real-time calling? The problem: How many prospects listened to your sales rep finish the pitch and...
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Free Ideas: Social Media For Beverage Companies
Thank you very much to all the businesses that made a submission for “Get a Free Social Media Summer Twist“. We just came back from Tenerife where we brainstormed a few cool social media ideas and...
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Social Media Tips For The Gift Industry
Second video-answer from our “Free Social Media Summer Twist“. Here’s the set of fresh social media ideas, straight from Tenerife for our next winner: “Allgifts.ie“. Remember that one more company was...
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Social Media Tips For SaaS Marketing
Third and final video-answer from our “Free Social Media Summer Twist“. Here is the bunch of fresh social media ideas, straight from Tenerife for our final winner: “Doocuments.com“. The goal of these...
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Does Your Content Support Your Business Functions?
Just in case you are not aware, if your company blogs, tweets, facebooks or produces video, you actually are in the content marketing game and have effectively become a publisher. According to a study...
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What Are You Afraid Of When Hiring An Agency?
“Fear is the lone barrier almost every product and service has to overcome in order to succeed.” This phrase really got my attention while reading a post over at Seth Godin’s blog. It suddenly made...
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Endurance: The Key To a Profitable Social Media Marketing Programme
Brands and companies spend millions every year in a quest to achieve awareness and transactions. They do it basically by crafting campaign after campaign. Some of them will yield better results than...
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Social Media for Business: Facilitator or Magician?
How good is a gladiator without his shield, sword and body armor? Well, before he could put all that on in the first place, he had to train for years, even practice with a wooden sword. At some point...
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A Simple Way To Measure Social Media ROI
If you type in Google “social media roi” you will get more than a million results. If you’re not really sure what you’re looking for, you’ll certainly get lost. Those three keywords still define...
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